Location and Contact Information
Guides Choice Pro Shop is located at 4315 E Wall St, Eagle River, WI 54521. GPS: 45.9123778, -89.2273883. Contact us at (715) 477-2248 or visit http://www.guideschoiceproshop.com.
1.1 Address and GPS Coordinates
Guides Choice Pro Shop is located at 4315 E Wall St, Eagle River, WI 54521. The GPS coordinates for the store are 45.9123778, -89.2273883, making it easy to find using navigation apps. This prime location in Eagle River, Wisconsin, places it in the heart of the Northwoods, a popular destination for outdoor enthusiasts and anglers.
1.2 Contact Details and Hours of Operation
Guides Choice Pro Shop can be reached at (715) 477-2248 for inquiries, pricing, and directions. The store is open daily from 7:00 AM to 4:00 PM. For more information, visit their official website at http://www.guideschoiceproshop.com. The shop is currently under new ownership and is set to reopen in late April 2025, offering enhanced services and customer support.
History and Background
Guides Choice Pro Shop, founded in 2017 in Eagle River, Wisconsin, is a family-owned business specializing in fishing gear and equipment. Recently acquired by new owners in 2025, it continues to serve the community with a focus on quality and customer satisfaction.
2.1 Founding and Evolution
Founded in 2017, Guides Choice Pro Shop began as a family-owned business in Eagle River, Wisconsin. Specializing in fishing gear, it evolved to meet local anglers’ needs. Under new ownership in 2025, the shop continues to expand its offerings while maintaining a commitment to quality and community support, solidifying its reputation as a trusted destination for fishing enthusiasts.
2.2 Milestones and Achievements
Guides Choice Pro Shop has become a trusted destination for anglers, earning recognition as Vilas County’s musky headquarters. It features the largest privately owned freshwater aquarium in Wisconsin, showcasing over 16,300 gallons. The shop has expanded its product range and services, offering expert advice, live bait, and top-tier fishing gear. Its commitment to quality and customer satisfaction has solidified its reputation in the fishing community.
Products and Services
Guides Choice Pro Shop offers fishing tackle, equipment, clothing, accessories, live bait, and sporting goods, featuring top brands like Simms, LTS, and Mackenzie for anglers.
3.1 Fishing Tackle and Equipment
Guides Choice Pro Shop offers a wide selection of fishing tackle and equipment, including reels, rods, lines, waders, and jackets. They feature top brands like Simms, LTS, Mackenzie, Gaelforce, Vision, Scierra, Airflo, and Snowbee. The shop also provides live bait and is renowned for its musky fishing gear, making it a one-stop destination for anglers seeking quality and expertise.
3.2 Fishing Clothing and Accessories
Guides Choice Pro Shop provides a variety of fishing clothing and accessories, including waders, jackets, hats, and eyewear. They offer high-quality, durable options designed for both functionality and comfort. The shop features leading brands like Simms, LTS, and Vision, ensuring anglers are well-equipped for any fishing condition. Their selection caters to all-season fishing needs, combining practicality with style.
3.3 Live Bait and Sporting Goods
Guides Choice Pro Shop offers live bait and a full line of fishing tackle, ensuring anglers have everything needed for a successful trip. They also provide sporting goods, including archery equipment and snacks. The shop is known for its expert staff, who offer professional guidance and recommendations to enhance your fishing experience. Stop in for all your fishing and outdoor needs.
The Aquarium Feature
Guides Choice Pro Shop features the largest privately owned freshwater aquarium in Wisconsin, holding 16,300 gallons. It is currently being refilled and will be a major attraction.
4.1 The Largest Privately Owned Freshwater Aquarium
Guides Choice Pro Shop is home to Wisconsin’s largest privately owned freshwater aquarium, holding an impressive 16,300 gallons. This massive tank showcases a variety of fish species, providing visitors with a unique and educational experience. The aquarium is a standout feature, attracting fishing enthusiasts and families alike, and is currently being refilled to ensure optimal viewing and learning opportunities for all.
4.2 Educational and Entertainment Value
The aquarium at Guides Choice Pro Shop offers both education and entertainment, showcasing diverse fish species in a 16,300-gallon display. It attracts anglers and families, fostering learning about freshwater ecosystems. Regular updates and maintenance ensure an engaging experience, making it a must-visit attraction for anyone interested in aquatic life and fishing.
New Ownership and Reopening
Guides Choice Pro Shop is now under new ownership as of March 29, 2025, and is family-owned and operated. It will reopen in late April 2025.
5.1 Transition and New Management
Guides Choice Pro Shop transitioned to new ownership in March 2025, becoming a family-owned and operated business. The new management is committed to enhancing customer experience and store operations. They plan to reopen in late April 2025 with improved services and a focus on community engagement. The transition aims to maintain the store’s reputation while introducing fresh ideas and improvements.
5.2 Reopening Plans and Enhancements
Guides Choice Pro Shop plans to reopen in late April 2025 with a focus on excellent customer service. The new management will enhance the store’s offerings, including restocking the aquarium for improved fish viewing. They aim to provide a refreshed shopping experience while maintaining their reputation as a premier fishing destination in the Northwoods.
Customer Service Commitment
Guides Choice Pro Shop prioritizes customer satisfaction, offering expert advice and personalized service. Our knowledgeable staff ensures a memorable shopping experience for all anglers and outdoor enthusiasts.
6.1 Prioritizing Customer Satisfaction
Guides Choice Pro Shop is committed to delivering exceptional customer experiences. With a focus on satisfaction, the new ownership emphasizes personalized service and expert advice. Knowledgeable staff ensure anglers find the right gear, fostering trust and loyalty. The shop strives to create a welcoming environment, making every visit memorable for both seasoned anglers and newcomers alike.
6.2 Knowledgeable and Expert Staff
Guides Choice Pro Shop boasts a team of highly knowledgeable and experienced staff, specializing in fishing and outdoor sports. Their expertise in musky fishing and tackle selection is unmatched, providing personalized recommendations and tips. The staff’s deep understanding of local waters and gear ensures customers receive tailored advice, making them a trusted resource for anglers of all skill levels.
Musky Fishing Headquarters
Guides Choice Pro Shop is renowned as Vilas County’s musky fishing hub, offering specialized gear, expert tips, and a focus on local fishing conditions and species.
7.1 Expertise in Musky Fishing
Renowned as Vilas County’s musky fishing authority, Guides Choice Pro Shop offers deep expertise in musky fishing techniques, gear selection, and local water knowledge. Their experienced staff provides personalized advice, ensuring anglers maximize their success. With a focus on regional fishing conditions and species behavior, the shop is a trusted resource for both novice and seasoned musky enthusiasts.
7.2 Specialized Gear and Tips
Guides Choice Pro Shop offers an extensive selection of specialized gear for musky fishing, including custom lures and tackle tailored to local conditions. Their expert staff provides tips on techniques, such as trolling and casting, ensuring anglers are well-equipped for success. The shop also features hand-picked patterns for the Eagle River area, enhancing the effectiveness of every fishing trip.
Online Presence and Shopping
Guides Choice Pro Shop offers an online store with e-commerce capabilities, allowing customers to shop from home. They are active on social media, engaging with the community and sharing updates. Their website provides access to products, brand information, and contact details, ensuring a seamless shopping experience.
8.1 E-Commerce and Online Store
Guides Choice Pro Shop offers a comprehensive online store, providing customers with a seamless e-commerce experience. The platform features a wide range of fishing tackle, clothing, and accessories, with leading brands like Simms and LTS. Products are categorized for easy navigation, and the store ships to the UK, Europe, and worldwide. Financing options are also available for customer convenience.
8.2 Social Media and Community Engagement
Guides Choice Pro Shop actively engages with its community through social media platforms like Facebook, Twitter, and Instagram. Regular updates on fishing tips, new products, and local events foster strong customer relationships. The shop participates in local fishing tournaments and partners with conservation efforts, showcasing its commitment to the community and sportfishing enthusiasts. Follow us for exclusive updates and expert advice!
Leading Brands Offered
Guides Choice Pro Shop offers leading brands like Simms, LTS, Mackenize, Gaelforce, Vision, Scierra, Airflo, and Snowbee, ensuring quality and reliability for all fishing tackle and other equipment needs.
9.1 Top Brands in Fishing Gear
Guides Choice Pro Shop offers top-tier brands like Simms, LTS, Mackenize, Gaelforce, Vision, Scierra, Airflo, and Snowbee. These brands provide high-quality fishing gear, including rods, reels, waders, and outerwear. The shop ensures a wide selection of durable and innovative products, catering to both professional anglers and enthusiasts. This makes it a one-stop destination for all fishing tackle needs, guaranteeing quality and reliability.
9.2 Quality and Reliability of Products
Guides Choice Pro Shop ensures exceptional quality and reliability in its products. The store offers durable and innovative gear from leading brands, designed to withstand various fishing conditions. With a focus on performance and longevity, the products cater to both professional anglers and casual enthusiasts. The shop’s commitment to quality guarantees customer satisfaction and enhances the overall fishing experience.
Professional Guides and Advice
Guides Choice Pro Shop offers expert guidance and professional advice to anglers. Their knowledgeable staff provides tips, techniques, and recommendations to enhance fishing experiences and success rates.
10.1 Expert Guidance for Anglers
Guides Choice Pro Shop provides expert guidance for anglers, ensuring success on the water. Their knowledgeable staff offers personalized advice on tackle selection, fishing techniques, and local hotspots. Workshops and tutorials are available to enhance skills. Additionally, online resources and tips are accessible, catering to both novice and experienced anglers. This comprehensive support fosters a community of informed and confident fishermen.
10.2 Workshops and Tutorials
Guides Choice Pro Shop offers regular workshops and tutorials to enhance anglers’ skills. Topics include advanced fishing techniques, tackle selection, and local fishing strategies. Hands-on sessions are led by experienced guides, providing practical insights. These educational programs cater to both novices and seasoned anglers, fostering a community of informed and skilled fishermen. Workshops are designed to maximize learning and on-water success.
Community Involvement
Guides Choice Pro Shop actively supports local conservation efforts and hosts community fishing events. The shop collaborates with regional organizations to promote sustainable fishing practices and educate anglers.
11.1 Local Events and Partnerships
Guides Choice Pro Shop engages in local fishing tournaments and partners with conservation groups to promote sustainable fishing. They collaborate with regional organizations to host workshops and seminars on fishing techniques and environmental stewardship, fostering community involvement and education.
11.2 Supporting Conservation Efforts
Guides Choice Pro Shop is committed to environmental conservation, partnering with local organizations to protect fish habitats and water quality. They support initiatives like catch-and-release fishing and habitat restoration. The shop also promotes sustainable fishing practices through educational programs, ensuring a healthy environment for future generations of anglers and wildlife alike.
Customer Reviews and Testimonials
Customers praise Guides Choice Pro Shop for its excellent service, knowledgeable staff, and wide selection of fishing gear. Positive reviews highlight their satisfaction with products and expertise.
12.1 Client Feedback and Experiences
Customers consistently praise Guides Choice Pro Shop for its excellent customer service, knowledgeable staff, and wide selection of fishing gear. Many highlight their positive experiences with the shop’s expert advice and high-quality products. The aquarium feature is often mentioned as a unique and enjoyable attraction. Repeat visitors appreciate the friendly atmosphere and the staff’s dedication to ensuring a memorable shopping experience. Positive reviews emphasize satisfaction with both products and service.
12.2 Ratings and Recommendations
Guides Choice Pro Shop boasts a 4.5-star rating, with customers praising its knowledgeable staff and excellent service. Many recommend the shop for its wide selection of high-quality fishing gear and expert advice. The aquarium is a popular highlight, attracting positive reviews. The shop is often described as a must-visit destination for anglers, earning a reputation as a top choice for fishing enthusiasts in the region.
Future Plans and Expansion
Guides Choice Pro Shop plans to expand its online presence, launch an e-commerce platform, and enhance its aquarium feature, with a focus on improving customer experience and product offerings.
13.1 Upcoming Initiatives and Goals
Guides Choice Pro Shop aims to enhance its customer experience by expanding its online store, reopening with improved facilities, and restocking with premium fishing gear. Plans include launching an e-commerce platform, revitalizing the aquarium, and offering specialized musky fishing equipment. The goal is to solidify its position as a leading destination for anglers while expanding its product range and digital presence.
13.2 Vision for Growth and Development
Guides Choice Pro Shop envisions expanding its influence as a premier fishing destination by enhancing its online presence, diversifying product offerings, and fostering community engagement. They aim to leverage their expertise in musky fishing and the unique aquarium feature to attract anglers nationwide. Future plans include strategic partnerships, sustainability initiatives, and continuous staff development to ensure exceptional customer experiences and drive long-term growth.
